Branding, content, and inspiration for Happy Crafters® new product Happy Cut.

The goal for this project was to create a unique identity for this new product while maintaining an overall sense of brand voice. One of the key aspects of this product was its ease and speed of use. The Happy Crafters team and I worked together in creating a marketing campaign based on the concept of "works like magic". I created a branding guide with this concept in mind to send to our affiliates who then created magic themed projects and materials out of the new product.  We collaborated on various social media marketing materials as well, including video and GIF posts, Facebook Ads, and Pinterest posts with downloadable content.